Actionable Web Analytics: Using Data to Make Smart Business Decisions

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the world's most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors.

This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. Inside you'll learn to demonstrate real ROI from your website.

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Performance Marketing: Website Optimization

In today's dynamic online marketplace the race is on to find and retain the best customers while achieving the strongest ROI. The emerging practice of website Optimization has created new opportunities to test and tune content and messages so that every visitor to your site receives a customized experience. This book will help you find out how to increase your ROI quickly using Optimization.

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Performance Marketing: Search

Search marketing is one of the most efficient and effective methods for demand generation and customer acquisition. Smart search strategy allows you to place the right message in front of the right audience at the right time. From paid search to SEO and from keyword selection to site architecture, this book is a helpful primer for understanding and applying ROI-driven search strategy.

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Actionable Web Analytics booklet

The key to success in a dynamic business environment is being able to measure results and then take action based on those results. Over the past decade ZAAZ has helped dozens of companies achieve significant results online by embracing this philosophy of action. This book will help you find out how to increase your ROI quickly using Web Analytics.

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