Facebook Open Graph Coming to a Phone Near You

By Anders Rosenquist | 0 Comments | Posted in in mobile , social | Permalink

Facebook is pushing the mocial envelope these days. At the MobileBeat 2010 conference in SF earlier this week, Facebook announced that it will be extending its Open Graph platform to mobile, moving away from an individual mobile app strategy and moving into a let's-allow-facebook-to-be-connected-into-everything strategy.

What does this mean?  App makers will now be able to connect into the Facebook platform and incorporate data into their own apps, leveraging information such as friend recommendations.  It's easy to imagine a scenarios that combine information from your friends with location-based services - say Foursquare but with your whole Facebook community and history.

For marketers this means greater opportunities to serve offers at the right time and place, but with the added benefit of having the backing of your friends. A hotel chain's app that leverages a user's Facebook community could connect friend-recommended POI's and restaurants with discounts to stay in at a nearby hotel property.  Or a retailer could show you your friend's reviews of the product you are looking at while on the showroom floor.  Pretty cool.

Facebook also stated that they have 150 million mobile users of Facebook and are growing.  A nice plus that they just implemented too is the ability to sign up for a new Facebook account completely on your mobile device.  Good call, and good move toward further breaking mobile's tether to the desktop.

More info check out:  http://social.venturebeat.com/2010/07/13/facebook-mobile-platform/