Justin Marshall on Social Media Marketing

By Ryan Turner | 0 Comments | Posted in in Creative , Marketing , User Experience , ZAAZ Life | Permalink

Cross-posted from Web Social Architecture.

Here is the video of Justin Marshall's talk last week, titled Money, Media, and Your Mom's Peach Cobbler: Social Media Marketing Done Right. Justin is a colleague of mine at ZAAZ and a major contributor to our efforts in social media.

Justin's take on social media revolves around 3 critical points: Find your customer's shared passion, build value through community, and focus on strategic objectives. His talk includes some great stories and examples, including a sample concept for a social media campaign done right. (Are you listening, Whole Foods?)

Here's the 15-minute video:

And here are the slides, so you can follow along:

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I'll be posting the other presentations from the event as I get them ready. Video processing, especially at my novice level, takes forever.