See you at Emetrics

By Jason Carmel | 0 Comments | Posted in in Analytics , Marketing , Optimization | Permalink

ZAAZ will be hitting emetrics hard in San Francisco. Here's where you can see us:

On Monday, you have two choices at 11:15:

Monetizing Site Behaviors with Jason Burby and Nigel Morgan - If you aren't familiar with what monetization is or you are familiar with it but haven't quite figured out how to make it happen for you, then check this session out. This is also a good place to stalk Jason B. if you want him to sign his book for you. (I have mine on our coffee table).

Creating a Web Optimization Culture with Judith Pascual - Judith will explain in her own inimitable way how to start a culture in your company that relies, nay, depends on analytics and optimization. This is a good one to catch if you're the metrics champion at your company and have run into friction getting your colleagues (or bosses) to see the light. And it's essential to catch if you are a one-man analytics band (gender neutrally speaking, of course). Judith will show you how to get the love you so richly deserve.

And then there's Lunch - That's right, ZAAZ is buying lunch on Monday. If that wasn't enough, you'll also be able to hang with our CEO Shane Atchison. I saw him open for Death Cab, and he was awesome.

On Wednesday, you have another couple of opportunities to catch ZAAZlings in action:

At 11:15, Jason Burby's hitting it again on a panel discussing Social Media Metrics. This is pretty advanced analytics mojo for how you can track the value of an interaction (e.g., a blog thread, a buzz campaign) as opposed to a conversion. Heavy stuff for the experts out there.

And then at 4:00, yours truly, winner of the 2007 award for "Most Likely to be Called by People who Really Wanted to Talk to Jason Burby," will be presenting Starting from Scratch - Effectively Using Kittens for Optimization and Usability. This is a fun topic that seeks a happy place where Usability experts and conversion-driven Optimization practitioners can make websites far better by working together. Should be huge.

We'll also be attending tons of sessions (we are all, after all, students of the craft) and are generally down for a drink or seven at the hotel bar, so please introduce yourselves if you bump into us. If you want to find me to buy me that beer I've had my eye on, or to talk shop or throw a challenge our way, don't hesitate to email me at jasonc at zaaz dot com.

See you next week.